Portrait of Hedi Berrabha
Hedi BerrabhaGrowth, GTM and lifecycle · near Geneva

I build growth systems that run on AI.

Lifecycle, outbound, affiliates, ABM. I pick the platform, design the workflows, and run them with agents I build.

Get in touchLinkedIn
€1M+in contracts via ABM
2,000+affiliates recruited
200+campaigns migrated
10Mfollowers built
Built growth for AlohiScalewayMonisnapPrismElgatoPSGSchalke 04GotagaQuersus

Work

Four companies, one thread.

Open a line for the three missions behind it.

CRM and lifecycle · AlohiLaunched the CRM and an affiliate programme from zero.
  • 200+ campaigns migrated with zero downtime
  • 20+ lifecycle workflows, live deliverability monitoring
  • 2,000+ affiliates recruited
Demand generation and ABM · ScalewayAccount-based campaigns that fed signed contracts.
  • 200K accounts across 10 industries
  • €1M+ in contracts from fintech accounts
  • Owned HubSpot: scoring and data hygiene
Growth and CRM · MonisnapFull-funnel growth across four markets.
  • +9% acquisition in FR, UK, ES and IT
  • +15% lifetime value, ROI up 6%
  • Push and in-app for each community
Founding team, first hire · PrismBuilt a gaming label and its marketing agency.
  • 10M followers across channels and talents
  • Campaigns with Elgato, Quersus, Gotaga, PSG, Schalke 04
  • €800k revenue in two years

AI at work

About 80% of my recurring work runs with AI.

Agents handle the prep, checks and reports. I own the strategy and the monitoring.

~80%of recurring tasks
60Claude Code skills
50+scheduled agents

AI in my life

Same habit, off the clock.

Done

My first apartment

Yields compared town by town, loan stress-tested, bought below asking.

Live

Spikely

A paper-trading game built on real market news.

spikely.cloud

In progress

My AI avatar

An AI twin that posts daily and sells affiliate tools.

Next up

Yield hunter agent

Scans listings daily, pings me only when the numbers work.

Beyond work

Four things that make me me.

Travel Algeria, the Yucatán, MedellínFun fact

I discovered Latin America only recently and fell for it. Before that, China surprised me more than anywhere else.

Culture Literature, poetry, museumsFun fact

I would rather quote a poem than a KPI, but I can do both.

Sport Football, boxing, runningFun fact

At 14, my team won the regional cup against Olympique de Marseille.

Family First, alwaysFun fact

I grew up with three wonderful women. I learned early who really runs things.

The pyramid of Chichén Itzá under a blue sky with large clouds
Chichén Itzá, Yucatán
Sunset over the sea behind a wooden fence
Yucatán peninsula, November 2026

Contact

Let's talk.

hedi.berrabha.pro@gmail.com
LinkedIn

Email and lifecycle

Translate once, sync 13 languages

200lifecycle emails
13languages each
2,600versions kept in sync
  1. A change lands in the English master (copy, offer, link).
  2. The agent finds the same block in each of the 12 language versions.
  3. It rewrites only that block, in the tone already used in that language, leaving personalisation variables and tracked links untouched.
  4. Each version is rendered and checked against the English one: same structure, same links, nothing missing.
  5. Anything uncertain is flagged for review; the rest goes live.

Affiliate programme

Recruit affiliates on autopilot

2,000+affiliates recruited
300contacts a week
100%sends approved by me
  1. Profile: what my best affiliates have in common (site type, audience, content format) becomes the ideal partner profile.
  2. Discovery by competitor mention: sites that already review competing products are pre-qualified, found through referring-domain data and free search queries.
  3. Discovery on YouTube: channels kept only if they posted recently, with contact emails validated at mail-server level.
  4. Vetting: domain rating, organic traffic, backlink profile, plus a check of the traffic the partner claims.
  5. Dedup against existing partners and anyone who already wrote to us.
  6. Weekly round: 100 follow-ups first, then 200 invitations on the best segment, paused before every send for my approval.

Outbound

Outbound copy that grades itself

80/100minimum score to send
3rewrite rounds max
0sends without my go
  1. Source an account list, then rebuild company chains so one group is one account.
  2. Exclude existing customers and anyone on the exclusion lists.
  3. Score each account and confirm on its own website that it is a real fit.
  4. Pick the best person and confirm their role on LinkedIn.
  5. Write 3 emails, score them out of 100, research and rewrite until above 80, 3 rounds max. Otherwise it comes to me as "to review" with what is missing.
  6. Nothing is written to the sales tool or sent without my explicit go.

Reporting and planning

Reporting and planning on autopilot

Dailyinbox recap and standup
Weeklyreport to top management
0emails sent on its own
  1. Reads every email that arrived since its last pass, so nothing is read twice or skipped.
  2. Sorts them by channel and urgency into one recap, and drafts a reply for each email that needs one. Drafts only: it never sends.
  3. Builds my task report and daily standup from my notes and the tasks I closed.
  4. Drafts the weekly marketing report for top management, so leadership sees what shipped without asking.
  5. Plans my week and keeps my calendar in sync with my task list.

Real estate

My first apartment, with an AI analyst

  1. Claude compared rental yields town by town across my region.
  2. It rebuilt the numbers from real listings: rent, charges, tax.
  3. It stress-tested the loan against vacancy and rate scenarios.
  4. I bought a furnished rental where the numbers held, below the asking price.

In progress

My AI avatar, the influencer

  1. A digital twin of me, generated with AI.
  2. Posts every day, recommending tools I actually use through affiliate links.
  3. Scripts, editing and publishing run as an AI pipeline, reviewed by me.
  4. Goal: a creator business that runs without me on camera.

Next up

Yield hunter agent

  1. Every morning, it pulls new listings in the towns I target.
  2. For each one it estimates rent, charges and tax, then the net yield.
  3. It stress-tests the loan against vacancy and rate scenarios.
  4. It pings me only when a listing beats my target. Everything else stays silent.